SINCE 1973Founded by our grandfather. Made for you.

DESIGNER BLOUSES,
MADE JUST FOR YOU.

Your blouse.
Your fit.

Made to your measurements.
Stitched in 24 hours. Shipped to you.

Shop now

Daily Desi designer blouses.

Plum brocade blouse styled with an ivory sari
RANI AFTER HOURS
Designer blousesIndian-inspired detailYour own styleYour comfort matters

SHOP BY YOUR MOOD

Your kind of desi.

Everyday favourites, premium designs and blouses for your special days.

THE COLLECTIONS

A blouse for every mood.

Everyday favourites. Premium designs.
Blouses for your special days.

Prices in Indian rupees (INR).
1 of 3
  1. Ivory and marigold blouse with flowing cape sleeves
    01 · EVERYDAY BLOUSES

    Daily Desi

    Everyday style, with a desi touch.

    Daily Desi
  2. Plum brocade blouse with an ivory sari
    02 · PREMIUM DESIGNS

    Daily Luxe

    A little more detail. A little more drama.

    Coming soon
  3. Detail of a deep plum brocade blouse
    03 · FOR SPECIAL DAYS

    Occasion Desi

    For festivals, weddings and your special days.

    Coming soon

YOUR STYLE. YOUR FIT.

Find your style.
Find your fit.

  1. 01

    Find your favourite.

    Explore the designs that feel like you.

  2. 02

    Measure a blouse you love.

    Follow the six-step guide from waist to shoulder.

  3. 03

    Make room for comfort.

    Think about where you like a close fit and where you want more room to move.

  4. 04

    Picture the whole look.

    Bring your blouse, sari, and personal style together.

THREE WAYS TO GET MEASURED

Your body.
Your comfort.
Your call.

Choose the option that feels
right for you.

Start with the support you prefer.

Detail of the ivory and marigold blouse
THE DETAILS MAKE THE DIFFERENCE.

OUR APPROACH TO FIT

The fit is part of the look.

A beautiful blouse should feel right for you.
Your measurements, your comfort, your way of wearing it.

What shapes a good fit

Measurements matter, but so do the shape, fabric and room to move. Think about how you want your blouse to feel.

THE COLLECTION

Choose the styles you like.
Explore what feels right for you.

See the blouses

THE FIT ME DESI GUIDE

Your measurements,
made simple.

About 5 minutes, once. Save your measurements for future blouse orders.

Hands turning a best-fitting blouse inside out

01 Turn it inside out

Hands fastening and smoothing an inside-out blouse flat

02 Fasten and lay flat

Inside-out blouse laid flat with both a measuring tape and a scale ruler ready

03 Keep tape or scale ready

Use either a measuring tape or a scale (ruler).
  1. 01

    Turn it inside out. Fasten the blouse and lay it flat on a table.

  2. 02

    Keep the sleeves straight. Smooth the blouse gently before each measurement.

  3. 03

    Follow the red dots. Follow each red-dot guide from start to finish.

After you measure, verify your mobile on WhatsApp and we save your measurements for your orders.